The Clean Air Campaign is a not-for-profit organization that motivates Georgians to take action to improve air quality and reduce traffic congestion. The Clean Air Campaign focuses on both congestion and air quality because they are linked -- vehicle emissions are a major contributor to smog formation. Formed in 1996 by government, business, civic, health, environmental and educational organizations, The Clean Air Campaign is one of 10 organizations in the region implementing strategies that improve mobility, also known as transportation demand management (TDM).